It is the mission of our company to provide our customers with the most comprehensive web-based and mobile solutions aimed at increasing the safety, reliability and value of their vehicles, either through a direct relationship with the vehicle owner or through their automotive service, enthusiast or financial service provider.
Ownersite Technologies was founded by Steven Eppinger, the operator of the highly popular F150online.com community site, a site which today is more than ten years old and hosts more than 115,000 registered members. It was from his direct experience with automotive enthusiasts that he devised the concept for Ownersite.com.
Launched in January 2001, our flagship direct-to-consumer Ownersite.com is an online alternative to the traditional spreadsheet method of documenting fuel usage and vehicle maintenance. Thanks to the input of our users, the product has been upgraded to include service reminders, trip logging, comprehensive reports, wireless access and many more useful features that enhance vehicle ownership. In July 2001, Ownersite.com was recognized as an "Incredibly Useful Site" by Yahoo! Internet Life Magazine.
Initially offered as a free, advertiser supported product, the model was discontinued in September 2003 when Ownersite.com was converted into a subscription-based revenue model with a 30-day free trial. Despite the prevailing Internet business model wisdom of the time, the conversion was deemed very successful, yielding a retention rate of greater than 50%.
As Ownersite.com grew in popularity, so did the demand for additional business models. In April 2004, the company announced its private-label model, which licenses the core Ownersite.com technology to companies that are interested in providing the service to their customers as a value-add to their business model with their website look-and-feel. The model comes, with the added advantages of being hosted on our infrastructure, providing electronic direct mail and CRM functionality directly within the product. Initially targeted to credit unions, Ownersite OEM, as it is called, is available to financial service providers, maintenance providers and enthusiast communities under a variety of licensing models.
Leveraging the growth and popularity of Ownersite.com and F150online.com, Ownersite Technologies has forged relationships in the NASCAR Craftsmen Truck Series and the Professional Bullrider's Association. We recently signed an OEM agreement with a company that will utilize our technology as the customer interface for a pre-paid vehicle maintenance program.
Ownersite Technologies is privately held and located in Roswell, GA and a member of SEMA, the Specialty Equipment Marketing Association.